Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 5 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
| A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website next year. – Source eMarketer | |
| This year advertisers continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 spent $0.13 per hour of Internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer | |
| Marketers are continuing to make social networks a priority. By 2011, worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009. – Source eMarketer |
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| Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – Source eMarketer | |
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