Pay Per Click - Marketing

"Reach targeted leads that will be funnelled to your website instead of your competitor’s."

Gain immediate exposure with Pay Per Click

Yes, immediate exposure in the Search Engines in a targeted and cost effective manner.  Wouldn’t it be nice if your site appeared when someone searched for your product/service online?  Wouldn’t you like to lower the cost of getting new customers?  The best way to find new customers is to make sure they can find you when they are ready to purchase your product or service.

Pay Per Click helps you reach targeted leads that will be sent to your website instead of your competitor’s.  How does it work? When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine.  This means that visitors searching for your products or services can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your offering – immediately.

PPC is cost effective, but you have to do it right

The key is to know exactly what keywords people are using to search on the Web.  WSI’s Internet Marketing Consultants in Vancouver can develop a professional Keyword Analysis Report that can be used to create a targeted campaign for your business.  This involves setting up, managing and monitoring the results of a Pay-per-Click (PPC) advertising campaign.

Think of it like a food court in a shopping mall.  Shoppers walking around the food stalls are obviously looking for something to eat.  Any stall there can potentially satisfy them.  But a person looking for Sushi will head to the Oriental place rather than the one selling burgers.  In other words, we must provide shoppers with what they are looking for if we want to maximize our chance of success.

Users on the Internet are even more complex.  They do not go online and search for “city + restaurant” anymore.  Instead, they would search more specifically for “Vancouver" or "604" + "Sushi”, if that’s what they are looking for.  Pay Per Click Results are presented the "prime" real estate online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’.  That’s where an attention-grabbing Pay Per Click ad can drive targeted traffic to your site very fast.

Don’t pay if visitors don’t click

Pay Per Click (PPC), also known by some people as AdWords by Google is one of the fastest ways to get your Ad in front of your audience in a very targeted way.  Don’t pay if people don’t click.  You don’t pay for your ad to simply show up in the right place.  You only pay if someone actually does click and go to your Website. You do not have to worry that your ad will show up and get wasted clicks from someone searching for something completely different to your business.

No surprises to your budget

You decide your monthly budget.  It is like turning the volume up or down on your radio depending on the traffic that you want for your site.  One of our consultants in Vancouver can help you with value added tracking tools to make sure you know where every penny is spent and what it brings back to your business.  PPC campaigns can be set up to direct traffic to a specific page or to calls to a single phone number.  We track the results of your campaign and enhance it periodically to get the best results. Call now for your PPC roll out.