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Mauricio Rojas

Top Marketing Practices for B2B Companies in 2024

July 24, 2024 | 2 minutes to read

The landscape of B2B marketing is ever-evolving, and staying ahead of the curve is crucial for success. As we move into 2024, here are some top marketing practices that B2B companies should adopt to thrive in a competitive environment. 1. Account-Based Marketing (ABM) ABM continues to be a powerhouse strategy for B2B companies. By focusing …

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Hyper-Personalization in Marketing: The Future of Ads

July 16, 2024 | 2 minutes to read

In the dynamic world of marketing, hyper-personalization is emerging as a game-changer. By leveraging advanced technologies like AI and big data, businesses can deliver highly customized experiences to individual consumers. Here’s how hyper-personalization is transforming the landscape of advertising and marketing: 1. Enhanced Customer Experience Hyper-personalization tailors marketing messages to individual preferences, needs, and behaviors. …

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