Behind Every Great Business is a Dedicated Leadership Team

Mark Dobson

Co-Founder & CEO

Mark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and the understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years in his previous role as VP of Franchise Development.

In November 2013, Mark became the new CEO of the WSI group of companies. With Mark’s extensive business experience and knowledge of the WSI system he has seamlessly stepped into the role of over seeing the day-to-day management operations of the business.

Valerie Brown-Dufour

COO

Chief Operating Officer, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems and support they need to remain top amongst their competitors.
Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a Masters degree from the University of Toronto.

Rimma Jaciw

VP Global Operational Performance

Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance. Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an alumni of the Certified Franchise Executives program and is the corporate liaison for the International, the French and the Canadian Franchise Associations.

Michael Monaghan

VP Field Operations

Michael Monaghan has had a long tenure within WSI holding several positions in the organization. From 1998 to 2012 he held the position of International Development Director where he played a leadership role in the franchise development team. From 2012 to 2015 Michael held the title of Director of Master Franchise Operations where he oversaw the WSI Master Franchise program. In 2016 Michael was promoted to Vice President of Field Operations where he now heads up the Franchise Business Coaching as well as leading the channel of WSI supplier partners.

Mauricio Rojas

Digital Marketing Strategist

Mauricio has a solid academic background, including an Engineering Degree, an MBA and a Master’s Degree in Communications Management from the University of Southern California.

Before the Internet was invented, Mauricio led several companies’ information systems strategy and implementation.

After occupying a “C” level position for years at the largest TV broadcasting company in Latin America (sales > $6 Billion), he moved to Vancouver where he sold and implemented Internet-based ERP applications for finance, manufacturing, and customer relationship management (CRM) for Oracle Corporation.

Later, he joined the world’s largest Digital Marketing company (WSI) where, for almost 20 years, he has assisted businesses in expanding their reach across Mexico, USA and Canada using Internet technologies.  WSI is the world’s largest Digital Marketing agency.  The company has executed hundreds of successful strategic plans for its clients across North America.

Justin Jones

VP Professional Services

Justin is a disruptive innovator at heart, having successfully built and led multiple business units within global corporations; he is at his happiest and most effective when re-imagining businesses and the digital services they deliver.

With over 15 years in the Internet industry and degrees in both Psychology and Marketing, Justin brings an exciting combination of innovation, experience and leadership to WSI Professional Services.

Professional Services is a new division within WSI specifically established to support the unique digital marketing needs of multinational corporations. With offices in over 80 countries, a lean infrastructure, and the best of breed technologies, WSI Professional Services is strategically structured to help multinationals dominate markets through high-impact, innovative digital marketing and technology services.

Al Trembley

United States

Al Trembley is the owner of WSI Digital Rainmakers near Atlanta, Georgia. His “Super Powers” are prospecting and lead generation. He assists the excellent training team at WSI with new franchise owners on prospecting and communicating on “value”.

Some of the awards include:
2013 WSI Top QSP Award, Top new Global Digital Marketing Consultant 2015 Entrepreneurs, Masters Of Innovation, Featherbone Communiversity, 2016 WSI Top Gun membership, Recognized leading franchise owners 2016, Silver Shovel Award with GHCC 2016 WSI Top Contributor Award

Trembley has served in many roles with several organizations such as Greater Hall Chamber of Commerce, Leadership Hall, Elachee Nature and Science Center, Keep Kids Fire Safe Foundation, Hall County Rotary Club President and serves as Assistant Scout Master in the Boy Scouts of America.

Alison Lindemann

United States

Alison has been part of the WSI Consultancy team since 2004, consistently a top 20 revenue earner within the WSI network. Prior to WSI, Alison worked for Farmers Insurance as the Director of Sales as well as the Director of Service Center Operations, amongst other positions in her 17-year tenure with the organization. She played an instrumental role in the restructuring of Farmers, ultimately resulting in a reduction from 19 service centers to one. She received both the Superior Service Award and Farmers’ Management Excellence Award during her course of employment. She holds a BSBA degree from Washington University in St. Louis – Olin Business School, and holds the CPCU Designation, ARP Designation and numerous certifications including Advanced Social Media and Adaptive SEO. She recently co-authored a book, along with several other top consultants, titled Digital Minds, which is used in several universities and is available for purchase on Amazon.

Andre' Savoie

United States

Andre’ is a search and social marketing specialist who has earned certification through Google’s AdWords Program, Marketing Sherpa’s Landing Page Optimization Program, WSI’s Advanced Internet Marketing Program as well as the Search Engine Academy.

Benjamin Smith

United States

Benjamin Smith has been helping companies thrive as a digital marketing professional since 2002. He serves businesses all over the world from his office near Milwaukee, WI, USA. He is also the WSI Area Representative for Wisconsin, Minnesota, North Dakota, South Dakota, and Iowa, USA. Benjamin specializes in the strategic optimization of online marketing channels. His team is responsible for a high-performing portfolio of multi-million dollar digital campaigns for clients large and small. He uses business strategy and web analytics data to develop and implement digital marketing programs that generate sales and leads honestly and effectively. Benjamin is a Google Partner, is certified by Acquisio, and is a member of the Search Engine Marketing Professionals Organization.

Caio Cunha

Brazil

Caio Cunha is an International Executive experienced in business enablement, digital marketing strategies, leading businesses in Brazil to continuous revenue growth and margin improvements. As a leader in strategy, online marketing/internet solutions, including inbound marketing and business enablement, Caio is responsible for the Brazil Master Franchise for WSI and is a member of the Global WSI Internet Consultancy Advisory Board, since 2010. Over these years he has grown the business in Brazil to a representative network of WSI consultants, local partners and vendors. As Master for Brazil he supports the local WSI network, strengthening the brand, offering training & support, generating marketing & lead generation material and events and developing local eMarketplace offerings.

Carlos Guzman Dibella

Mexico

I have been involved in technology, sales, marketing and digital marketing for more than 30 years and a WSI Certified Internet Consultant since 2004. I try to learn as much as I can from the market, from the experts, from my peers at WSI and from my customers. Everything I learn and know is shared through the services we provide and the campaigns we design create and manage for our customers. My pride is my team of 30+ members at Prospect Factory, all of us dedicated to the success of our clientele with a passion for online marketing.

Chuck Bankoff

United States

Chuck is the Senior Strategists with Kreative Webworks, a WSI Digital Marketing agency since 1999. Chuck is a Speaker, Author & Trainer to other WSI Internet Consultants worldwide. Chuck directs a team of creative and technical professionals to develop and manage his client’s lead generation programs, and is directly responsible for their on-line ROI. Before founding Kreative Webworks, Inc. in 1999, Chuck was Leader of Learning & Development and a manager of special projects for Honeywell. Chuck holds a BFA from Long Island University, and a MBA from Keller Graduate School of Management. Chuck also holds Certificates in Digital Electronics from DeVry University, Lean Enterprise System Design from the University of Tennessee, E-Commerce Business Strategies from USC and advanced Search Engine Optimization from SEMPO (Search Engine Marketing Professionals Organization) and is HubSpot certified.

Cormac Farrelly

Ireland

Cormac has been a Digital Marketing Strategist with WSI for the past 10 years. He enjoys helping executives, business owners and entrepreneurs understand how to take advantage of digital technologies to support their business objectives. He directs an agile team of creative, analytical and technical professionals to develop strategically relevant digital campaigns with a powerful social “footprint” for his clients. Prior to setting up WSI’s Dublin Office in Ireland, he managed Professional Client Service organisations within global corporations such as Oracle and BearingPoint. Cormac has managed several Digital Marketing engagements in Ireland and overseas for public and private sector clients and has worked closely in an advisory capacity with Government departments.

David Motkoski

Canada

I am passionate about business and marketing on the internet. As a Digital Marketing Consultant, my focus is working with locally-owned small and medium sized businesses in Edmonton and area. My specialty is creating strategies that change a website into a money-making tool by generating new leads that become new customers. With over 15 years’ experience helping businesses, I understand the issues that local businesses face. I follow a proven six step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars. By listening carefully to each client’s concerns and needs, my goal is to create a positive experience for each client and help grow their business.

David Motkoski

Canada

I am passionate about business and marketing on the internet. As a Digital Marketing Consultant, my focus is working with locally-owned small and medium sized businesses in Edmonton and area. My specialty is creating strategies that change a website into a money-making tool by generating new leads that become new customers. With over 15 years’ experience helping businesses, I understand the issues that local businesses face. I follow a proven six step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars. By listening carefully to each client’s concerns and needs, my goal is to create a positive experience for each client and help grow their business.

Edirin Abamwa

Nigeria

Edirin Abamwa presides over WSI West Africa offering digital marketing consulting and business development advisory services. The Nigerian division excels at leveraging the power of the latter (Integration, Networking and Alliances EG with Google) to assist clients formulate effective online marketing strategies based on the tripod of Awareness, Sales and Advocacy. Our media is the World Wide Web and Mobile devices. We design upscale websites and assist to formulate online and mobile strategies that attract and retain customers. We conduct effective email blasts that actually get read and formulate digital marketing strategies and policies that guaranty high return on investment (ROI).

Eric C. Cook

United States

Eric Cook is a “recovering banker” of 15 years turned digital strategist and award-winning web designer with WSI, the world’s largest digital agency network. A two-time contributing author of the best-selling book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing, he routinely works with community banks around the country helping with online strategy, social media utilization and helping to enhance their overall digital presence. www.PoweredByWSI.com

Francois-Xavier MAGNIN

France

François-Xavier has over 5 years of experience working as a WSI Digital Marketing Consultant. He has experience speaking to both French and English audiences in both small, customized, workshop environments, to large group conferences. François-Xavier speaks on a variety of digital marketing topics, including: LinkedIn Coaching, using Social Networking for marketing and business development, and content marketing.

Gilles Dandel

France

Gilles believes that all Small, Medium and Large companies should Go Digital to be More Successful. That’s why he joined WSI in 2005 and started to help his customers to take benefit of the WSI system.

Gilles also believes that Digital is evolving so fast and is impacting so many domains that we need to reinforce continuously the WSI group of experts in France. Gilles became the Master Franchisee for France in 2010 in order to reinforce the French group of WSI consultants

Our customers appreciate the fact they have one unique interlocutor to guide them to grow their business locally but also worldwide by using the global strength of WSI network of consultants and experts.

One great example of the WSI success in France is the Digital Summit that was hold in Paris for the 1st time in December 2015 (+300 business owner came from all regions of France) and will be reproduce the 14 December of 2016. This event is co-organized with local Chamber of Commerce who selected WSI to help existing companies to define/optimize their Digital Marketing strategy.

J. Burns Smith, Jr.

United States

J. Burns Smith Jr., is the owner of WSI Star Web Solutions, a digital marketing agency based in Jackson MS but with clients across the central and southern United States. Affiliated with WSI out of Toronto Canada, the agency’s core skill set is designing and implementing custom digital marketing strategies for its clients. This includes search engine marketing, display advertising, social media management services, mobile marketing, and custom website design. Burns is a co-author of the book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing.

Juan Carlos Peverelli

Argentina

He graduated in Marketing from Universidad Argentina de la Empresa. He is an international executive with experience in business development and implementation of marketing strategies that leads companies to improve revenue growth and optimize their margins continuously. Juan supports companies to expand into local and international markets as well, understanding that today’s decisions will impact the future business. He is a leader in strategy, marketing solutions, Internet and online presence, including marketing and business implementation.

Ken Kelly

United States

Ken Kelly has a strong education, sales and marketing background. His past experience includes teaching at the high school and university level as well as advanced sales and management in the medical field. He has over thirty years of marketing and sales experience. As the sales manager for a company he co-founded and named, Immucor Inc, in the medical diagnostic field, he helped develop the sales regions and collaborated in the company business plan and marketing avenues used to help the company grow to number one in the world in its industry. Following retirement, he co-founded WSI Smart Marketing as CEO and President in 2007 and developed the plan to make WSI Smart Marketing a top global agency focused on helping companies reach the next level of success in the Internet field.

Kristjan Raude

Estonia

Kristjan Raude is digital marketing innovator. He is best in helping to understand how digital world as a system can create more value for your business, getting more traffic, leads and sales. He is the best to generate new marketing and sales channels. Kristjan is recognized as an expert in digital marketing and sales field, being also a guest speaker at universities, industry events and conferences last 13 years. It´s not all about sales and marketing—among his passions are also sport, traveling and personal development.

Lynne Motkoski

Canada

As a Digital Marketing Consultant and agency principal, my focus is working with locally-owned small and medium sized businesses in Edmonton and area. I am eager to use innovative digital technologies and develop effective digital marketing strategies to help my clients’ businesses grow. With over 15 years’ experience helping businesses with their marketing needs, I understand the issues that local businesses face. I follow a proven six step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars. By listening carefully to each client’s concerns and needs, my aim is to create a positive experience for each client and help their business grow.

Marcelo Cruz

Brazil

When Marcelo Cruz joined WSI in 2010, he started on fresh slate with limited knowledge of the industry. Taking the time to study and understand this business sector, Marcelo saw the wealth of potential Brazil had for this market. Upon joining WSI in 2010, Marcelo also become a Master a huge market to be explored and went for a bigger investment, with a WSI master unit.

The goal: a unit making over US$1 million/year and more than 100 ICs in the state of Sao Paulo in the following 15 years.

After six years in business, he still believes Brazil will be one of the biggest markets in the world for the Digital Marketing industry and is corroborated by 3 revenue records achieved even during one of the biggest financial crisis ever suffered in the country.

With the knowledge acquired through the WSI network and franchise, he went from zero knowledge to being invited to serve in two different institutions as a professor in MBA classes.

Marcelo is an Agriculture Engineer with MBA in Marketing and Finance, he worked almost 20 years in this areas as an employee and as a consultant before he became a Digital Marketing consultant.

Miguel Valle-Inclán

Spain

Miguel joined the company in 2012. Over 20 years working in Marketing, both digital and traditional. Miguel has held senior management positions and worked in different countries (England, USA, Portugal).This experience has given Miguel the knowledge, as well as the ability to create, design and implement marketing strategies.

WSI, like all multinational companies, faces the challenge of global digitalization without losing sight of the characteristics of each country, Miguel with his extensive experience is essential to adapt the WSI processes to the Spanish market and help the team of WSI internet consultants to develop an effective Digital Marketing and ensures the best results for our customers.

Nancy Vinkler

United States

Nancy Vinkler owns and leads the WSI Philadelphia franchise and full service digital marketing agency in Philadelphia, PA. She specializes in digital marketing and comfortably mixes in business savvy, management, and return on investment. Running her WSI agency since 2002, she has over 15 years experience in digital marketing. She has the unique blend of leadership, creative, communicative, graphical, analytics, and technical skills. She focuses on keeping her clients ahead of the competition and helping them grow their revenue and expand their customer bases. She is very good at identifying and implementing digital marketing techniques and tactics to bring new products and services into niche markets. She is considered a trusted advisor to her clients who consider her agency their outsourced digital marketing resource.

Neal Lappe

United States

Sales, digital marketing and leadership development consultant bringing several years of experience working with businesses of all sizes from small privately held businesses to Fortune 250. Member of WSI worldwide network for more than 13 years. CEOs and chief marketing people hire us to generate leads and sales for their companies. The only Google Search and Analytics Partner Company in the state of Virginia, our clients are confident they work with an elite firm with proven expertise and results. Additionally, our clients experience a proven process that’s been refined over several years.

Peter Jasniewski

Canada

Peter has over 30 years of experience in IT, Consulting and Digital Marketing business. An experienced mentor, author and public speaker Peter is passionate about helping businesses gain full advantage of the Internet. WSI franchise owner since 2000 Peter has been consistently ranked Top 25 among WSI offices, #3 WSI Consultancy worldwide in 2010 and WSI Top Gun since 2014. His has completed over 1,500 web and DM projects for clients in Canada, USA and Europe. Peter holds a Masters Degree in Information Technologies, multiple certifications in Digital Marketing and Search Engine Marketing. He is a member of SEMPO, WSI Professional Services Group, Member of Adaptive SEO Consortium and recipient of multiple WMA Awards.

Peter Jasniewski

Canada

Peter has over 30 years of experience in IT, Consulting and Digital Marketing business. An experienced mentor, author and public speaker Peter is passionate about helping businesses gain full advantage of the Internet. WSI franchise owner since 2000 Peter has been consistently ranked Top 25 among WSI offices, #3 WSI Consultancy worldwide in 2010 and WSI Top Gun since 2014. His has completed over 1,500 web and DM projects for clients in Canada, USA and Europe. Peter holds a Masters Degree in Information Technologies, multiple certifications in Digital Marketing and Search Engine Marketing. He is a member of SEMPO, WSI Professional Services Group, Member of Adaptive SEO Consortium and recipient of multiple WMA Awards.

Rob Thomas

United Kingdom

Rob’s No.1 priority is helping business owners, CEOs, MDs and Sales & Marketing Directors succeed online by generating more revenue and increase their profitability, through having effective Digital Marketing plans no matter what industry they are in.

Rob experience span 30+ years in Sales & Marketing with a range of global brands.

Now a Google Alliance Premier Partner ☆ Salesforce Consulting Partner ☆ SharpSpring Gold Partner ☆ Hootsuite Enterprise Partner ☆HubSpot Platinum Agency ☆Bigcommerce Global Partner☆ as well partners of the Yahoo/Bing Network ☆some of the clients he and WSI service are: Salesforce, ATS, XO Communications, Oracle, IBM, IN’n’OUT Centres, HIP Digital Media, Cision, Envision IT, TeleMed, Strata Health, Acklands Grainger, ComputerTalk, SmartMoves, Hooplah, Health Consultants Group, Bond Brand Loyalty, Devencore, Global RESP, MSI Mobility, Tata.

Ryan Kelly

United States

Ryan Kelly has 15 years of highly successful sales and marketing experience in online digital solutions. He specializes in website production, conversion architecture (getting users to engage with your brand), Search Engine Optimization, Content Marketing, Conversion Tracking and Analysis, Traditional Pay Per Click, Display Banner Advertising, Re-targeting, Social Media Management, Reputation Management and more. If you were to ask Ryan what he does, he would say, “I leverage the power of the Internet to create wealth for business’s all over America.”

Sikander Jamal

Portugal

With over twenty years of experience in managing and developing successful business, today Sikander Jamal’s Mission is to help Ideas Realize their Potential by deploying state of the art Digital Marketing tools and technologies. Recognized as a thought leader Sikander Jamal today is also part of the Board of Directors of the Portugal-Japan Chamber of Commerce, mentor and consultant for Startup’s and other social initiatives.

Suresh Kumar

India

Vidushi InfoTech started in the year 2002. As work started growing we shifted to a small rented place near by our house. Meanwhile a client from Dubai visited the office. The small 100 sq. ft. office with just a table and fan didn’t appear like a potential Software company to the client and the relationship ended abruptly. The need of hour demanded having facilities like a Corporate Office for more clients to put their faith, adequate software development infrastructure and good facilities for employees. This major milestone was achieved in 2005. Vision is to be one of the respected Global Software Companies. Today we specialise in : Web & Mobile enabled application, B2B, B2C, eCommerce, Health Care, Mini ERP, PMP, Salesforce, Veeva CRM