The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.
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The Shadow AI Economy: What Employees Use (and How Leaders Should Respond)
Series Post #3 The Shadow AI Economy: Employees Are Already Using AI—Are You Learning From It? Official programs stall, but individuals move fast. The report* describes a “shadow AI economy” where employees use personal tools for real work—often with better ROI than formal initiatives. Why this matters Shadow usage is not just a risk. It’s …
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READ ARTICLEThe Pilot-to-Production Chasm: Why “Successful Pilots” Still Fail
Series Post #2 The Pilot-to-Production Chasm: Why GenAI “Success” Often Stops at the Pilot Most organizations can launch an AI pilot. Very few can integrate it into core workflows without breaking in edge cases, losing trust, or creating more work than they remove. The uncomfortable truth The report highlights a steep drop from investigation → …
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READ ARTICLEThe GenAI Divide: Why 95% Get Zero ROI (and What the 5% Do Differently)
AI + Operations Series Based on MIT NANDA Research (2025) The GenAI Divide: Why 95% of Organizations Get Zero ROI Enterprise spend on GenAI is huge, adoption is high, and yet most organizations report no measurable P&L impact. The “GenAI Divide” explains why only a small group extracts real value—and how to join them. Quick …
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READ ARTICLEFrom AI Hype to Real Results: Turning Automation into Operational Efficiency
AI is no longer a “nice to have” experiment. For many organizations, it’s becoming a critical part of how they operate, compete, and grow. Yet there is still a painful gap between AI hype and measurable business results. The good news? You don’t need a massive transformation project to unlock value. You need a practical, …
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READ ARTICLEOperational Efficiency in the Age of AI: Where to Start When You Have Limited Resources
Home › Insights›AI & Operational Efficiency AI · Operational Efficiency Operational efficiency with AI doesn’t start big. It starts smart. Learn how to identify small, high-impact AI quick wins that help your team reduce manual work, improve decisions, and do more with the resources you already have. Reading time: ~9 min Audience: SMB …
READ ARTICLEThe AI Assistant for Sales Teams: Turning Customer Conversations into Revenue Insights
Sales conversations are one of the most underutilized assets in modern marketing and sales teams. Every call, demo, or discovery meeting contains valuable signals about intent, budget, urgency, and decision-making readiness. Yet most of this data is lost in manual notes or never captured at all. An AI assistant changes this dynamic by automatically listening …
READ ARTICLEHow Mid-Sized Companies Can Use AI to Control Inventory Like Fortune 500s
AI for Operations & Inventory 🤖 AI-powered inventory control Inventory used to be a guessing game: manual counts, spreadsheets, late-night calls to suppliers. Today, mid-sized companies can get Fortune 500–level visibility and control by combining computer vision, AI demand prediction, and automated reorder workflows—without rebuilding their entire tech stack. Best suited for: Mid-sized manufacturers, distributors, …
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READ ARTICLE5 Quick Wins to Automate Administrative Tasks with AI Without Changing Your Systems
You don’t need a full digital transformation to get real value from Artificial Intelligence. Some of the fastest wins happen when you use AI to automate repetitive admin work inside the ERP, CRM, and spreadsheets you already use every day. Use Cases: ERPs, CRMs, Spreadsheets Difficulty: Low Time to Implement: Days, not months Most teams …
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The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
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