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Mauricio Rojas

AI TrendsAI, Blog

AI Trends to Leverage in Ads Campaigns

June 19, 2024 | 2 minutes to read

Marketers know the struggle: crafting high-performing ad campaigns that truly resonate with your audience across various platforms. Traditional methods can be time-consuming, often leaving untapped potential. But what if there was a better way? Here’s how AI is transforming ad campaigns and why you should be excited: 1. Predictive Analytics Predictive analytics uses historical data …

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Latest Google Ads Technologies for Enhanced Campaign Performance

May 10, 2024 | 2 minutes to read

Google Ads has undergone significant transformations recently, shifting the landscape of pay-per-click (PPC) advertising. Marketers clinging to older strategies might find these less effective in today’s digital advertising environment. We have insights to share on how businesses can optimize their ad campaigns using the latest features over the next 12 months. One of the most …

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